‘Anytime, anyplace, anywhere’ Digital diasporas and the BBC World Service
Marie Gillespie Open University, UK
Before digital radio, in the UK, only radio hams and insomniacs could
listen to BBCWS: late at night, BBC Radio 4 still transmutes into BBCWS.
For the BBC as a brand, certain continuities are essential to survival: the
tradition of providing what Wittgenstein called ‘perspicuous representations’
of world events, the seriousness about journalistic ethics, and the editorial
excellence that have earned the BBCWS huge trust among its audiences.
Multiplication of media platforms poses many pragmatic challenges. International
news is produced by only four organizations: BBC, Reuters, Associated
Press and Agence France Presse. Only the BBC is also a broadcaster.
Its journalists now have to deliver news stories in re-versionable formats: any one
story may appear in up to 30 different outlets across the BBC.
User-generated content is filtered, framed and situated within existing templates.
The scope for ‘citizen journalists’ to contest mainstream media power is limited. Yet
traditional radio audiences are diminishing and newer news audiences not
only refuse to stay put, they won’t just be told what’s going on, they want to
have their say about what ought to go on.
Blogged with the Flock Browser
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